Module 4 - Enrollment Management

This is one of the best training courses for you to watch and understand.  In this video you will learn how colleges gather information about your family and how they use this information to help them strategically and selectively use financial aid to shape their incoming freshman classes.

Enrollment Management is an organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments.

Such practices often include marketing, admission policies, retention programs, and financial aid awarding. Strategies and tactics are informed by collection, analysis, and use of data to project successful outcomes. Activities that produce measurable improvements in yields are continued and/or expanded, while those activities that do not are discontinued or restructured. Competitive efforts to recruit students is a common emphasis of enrollment managers.

The numbers of universities and colleges instituting offices of "enrollment management" have increased in recent years. These offices serve to provide direction and coordination of efforts of multiple offices such as admissions, financial aid, registration, and other student services. Often these offices are part of an enrollment management division.

Some of the typical aims of enrollment management include:

  • Improving yields at inquiry, application, and enrollment stages
  • Increasing net revenue, usually by improving the proportion of entering students capable of paying most or all of unsubsidized tuition ("full-pays")
  • Increasing demographic diversity
  • Improving retention rates
  • Increasing applicant pools

           From Wikipedia


  1. Print Enrollment Management Graph while watching video and fill in the graph

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Great job! After watching this video lesson on enrollment management, you are on your way to "college planning mastery."  You have completed 20% of your training to become a "college planning master."

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